Social media management:
Blue Mountains People for Yes campaign (2023)

Brief: the management of all social media for the highly successful Blue Mountains People for Yes campaign (2023).

Platforms: Instagram, Facebook, TikTok.

Tasks performed: photography, volunteer organisation and engagement, live campaign videos, digital content design, strategic caption copywriting (in line with social media & campaign volunteer engagement best practice), collaboration with Campaign Director and other key stakeholders, advising on optimal campaign communications strategy, strategic content scheduling across multiple platforms, the monitoring of social media channels, promotion and supplementation of the campaign’s Direct Voter Contact strategy.